Evenly distributed natural color

The secret to Bigen’s success is its exclusive technology that colors without being harsh on the hair. The key to this technology is the pigments used in its formulation. Their very small molecules penetrate between hair strand cuticles and cling to natural hair pigments without affecting them, to lock in the color securely and guarantee total gray coverage.

Because Bigen’s formula contains no ammonia or lead and does not require peroxide developer, it may be used on relaxed, color-treated or bleached hair without damaging it. Its unbeatable quality assures gray coverage, distributes color evenly and leaves the hair looking natural.

Developed by the Japanese multinational, Hoyu, Bigen is sold in over 70 countries, meeting the most demanding quality standards.

Bigen is the perfect powder hair color to achieve beautiful hair and features vivid colors that last much longer.

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•